Advertising to Children Essay 4 - 2185 Words

Brainwashing Advertising to Children Dawn Korsick BUS 317 Garlyn Lewis October 10, 2009 Advertising plays an important role in business and in society. With advertising comes social and ethical responsibilities, this is especially important when advertising to children of all ages. Although a child’s age cannot be defined universally, The United Nations Educational, Scientific and Cultural Organization states early childhood is zero to eight years old. Advertising law defines the age of a child will vary by jurisdiction, but the age of twelve is a common cut-off age. It is at this age that children have developed their consumer behavior to be critical and have the ability to understand what is being advertised to them. â€Å"More†¦show more content†¦(Strasburger, 2001). * Magazines aimed at children have blossomed. Many of these magazines are kid versions of adult magazines. For instance, the popular â€Å"Sports Illustrated for Kids†, carries ads for minivans. * Promotional toys either tie in to cartoons, TV shows and movies or promote br and consciousness and loyalty. * Cartoon and toy characters are used on all kinds of products, seeking to catch the childrens eyes and purchases. * Databases of child customers are being built from information gathered on Internet sign-ups and chat rooms, from electronic toy registries at stores like Toys R Us, and from direct surveys. * Advertising in schools: Advertisers and marketers take advantage of severe budget shortfalls in schools to offer cash or products in return for advertising access to children. In my daughter’s school they have fundraising boxes for students to put â€Å"Box Tops† cut outs from companies such as â€Å"Betty Crocker† and cereal brands. * Channel One: short news briefs are surrounded by commercials that children are forced to watch in schools. * Promotional licensing of products aimed at kids who will include media pitches, an example would be a brand of pagers that will include messages from MTV or a local radio station can text c onsented members of local events. * Logos on all types of merchandise, everywhere children go. *Show MoreRelatedThe Good and Bad Side of Advertising1657 Words   |  7 Pages Compare and Contrast the ‘Good’ and ‘Bad’ side of Advertising PLAN TITLE: Compare and contrast the ‘good’ side and ‘bad’ side of advertising. 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