Advertising to Children Essay 4 - 2185 Words

Brainwashing Advertising to Children Dawn Korsick BUS 317 Garlyn Lewis October 10, 2009 Advertising plays an important role in business and in society. With advertising comes social and ethical responsibilities, this is especially important when advertising to children of all ages. Although a child’s age cannot be defined universally, The United Nations Educational, Scientific and Cultural Organization states early childhood is zero to eight years old. Advertising law defines the age of a child will vary by jurisdiction, but the age of twelve is a common cut-off age. It is at this age that children have developed their consumer behavior to be critical and have the ability to understand what is being advertised to them. â€Å"More†¦show more content†¦(Strasburger, 2001). * Magazines aimed at children have blossomed. Many of these magazines are kid versions of adult magazines. For instance, the popular â€Å"Sports Illustrated for Kids†, carries ads for minivans. * Promotional toys either tie in to cartoons, TV shows and movies or promote br and consciousness and loyalty. * Cartoon and toy characters are used on all kinds of products, seeking to catch the childrens eyes and purchases. * Databases of child customers are being built from information gathered on Internet sign-ups and chat rooms, from electronic toy registries at stores like Toys R Us, and from direct surveys. * Advertising in schools: Advertisers and marketers take advantage of severe budget shortfalls in schools to offer cash or products in return for advertising access to children. In my daughter’s school they have fundraising boxes for students to put â€Å"Box Tops† cut outs from companies such as â€Å"Betty Crocker† and cereal brands. * Channel One: short news briefs are surrounded by commercials that children are forced to watch in schools. * Promotional licensing of products aimed at kids who will include media pitches, an example would be a brand of pagers that will include messages from MTV or a local radio station can text c onsented members of local events. * Logos on all types of merchandise, everywhere children go. *Show MoreRelatedThe Good and Bad Side of Advertising1657 Words   |  7 Pages Compare and Contrast the ‘Good’ and ‘Bad’ side of Advertising PLAN TITLE: Compare and contrast the ‘good’ side and ‘bad’ side of advertising. 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As with most children, mine have healthy appetites and a ‘sweet tooth . As with most parents, my wife and I like to please our children and have a quite life. But we also wish our children to be healthy and well fed. When I last went to purchase petrol at a filling station I took my two children. As I walkedRead MoreHow Advertising Is Not A Recent Human Discovery965 Words   |  4 PagesAdvertisement is not a recent human discovery, but rather it has been around for a very long time. In ancient civilizations, stone carving, wall-painting, and oral noticing were the most common forms of advertising. Egyptian Pharaohs used carved iron plates for public notices. For instance, archaeologists in Thebes, Egypt, discovered a 3000 year old public advertisement that offered a reward for a runaway slave. 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Deception Point Page 104 Free Essays

Where’s Michael? She didn’t see him. Her panic lasted only an instant as a new fear descended. Overhead, the Triton’s shredded winch cable let out an ominous whipping noise as the braids unraveled. We will write a custom essay sample on Deception Point Page 104 or any similar topic only for you Order Now Then, there was a loud snap, and Rachel felt the cable give way. Momentarily weightless, Rachel hovered above her seat inside the cockpit as the sub hurtled downward. The deck disappeared overhead, and the catwalks under the Goya raced by. The soldier trapped in the claws went white with fear, staring at Rachel as the sub accelerated downward. The fall seemed endless. When the sub crashed into the sea beneath the Goya, it plunged hard under the surf, ramming Rachel down hard into her seat. Her spine compressed as the illuminated ocean raced up over the dome. She felt a suffocating drag as the sub slowed to a stop underwater and then raced back toward the surface, bobbing up like a cork. The sharks hit instantly. From her front-row seat, Rachel sat frozen in place as the spectacle unfolded only a few feet away. Delta-Two felt the shark’s oblong head crash into him with unimaginable force. A razor sharp clamp tightened on his upper arm, slicing to the bone and locking on. A flash of white-hot pain exploded as the shark torqued its powerful body and shook its head violently, tearing Delta-Two’s arm off his body. Others sharks moved in. Knives stabbing at his legs. Torso. Neck. Delta-Two had no breath to scream in agony as the sharks ripped huge chunks of his body away. The last thing he saw was a crescent-shaped mouth, tilting sideways, a gorge of teeth clamping down across his face. The world went black. Inside the Triton, the thudding of heavy cartilaginous heads ramming into the dome finally subsided. Rachel opened her eyes. The man was gone. The water washing against the window was crimson. Badly battered, Rachel huddled in her chair, knees pulled to her chest. She could feel the sub moving. It was drifting on the current, scraping along the length of the Goya’s lower dive deck. She could feel it moving in another direction as well. Down. Outside, the distinctive gurgling of water into the ballast tanks grew louder. The ocean inched higher on the glass in front of her. I’m sinking! A jolt of terror shot through Rachel, and she was suddenly scrambling to her feet. Reaching overhead, she grabbed the hatch mechanism. If she could climb up on top of the sub, she still had time to jump onto the Goya’s dive deck. It was only a few feet away. I’ve got to get out! The hatch mechanism was clearly marked which way to turn it to open. She heaved. The hatch did not budge. She tried again. Nothing. The portal was jammed shut. Bent. As the fear rose in her blood like the sea around her, Rachel heaved one last time. The hatch did not move. The Triton sank a few inches deeper, bumping the Goya one last time before drifting out from underneath the mangled hull†¦ and into the open sea. 126 â€Å"Don’t do this,† Gabrielle begged the senator as he finished at the copy machine. â€Å"You’re risking your daughter’s life!† Sexton blocked out her voice, moving back to his desk now with ten identical stacks of photocopies. Each stack contained copies of the pages Rachel had faxed him, including her handwritten note claiming the meteorite was a fake and accusing NASA and the White House of trying to kill her. The most shocking media kits ever assembled, Sexton thought, as he began carefully inserting each stack into its own large, white linen envelope. Each envelope bore his name, office address, and senatorial seal. There would be no doubt where this incredible information had originated. The political scandal of the century, Sexton thought, and I will be the one to reveal it! Gabrielle was still pleading for Rachel’s safety, but Sexton heard only silence. As he assembled the envelopes, he was in his own private world. Every political career has a defining moment. This is mine. William Pickering’s phone message had warned that if Sexton went public, Rachel’s life would be in danger. Unfortunately for Rachel, Sexton also knew if he went public with proof of NASA’s fraud, that single act of boldness would land him in the White House with more decisiveness and political drama than ever before witnessed in American politics. Life is filled with difficult decisions, he thought. And winners are those who make them. Gabrielle Ashe had seen this look in Sexton’s eyes before. Blind ambition. She feared it. And with good reason, she now realized. Sexton was obviously prepared to risk his daughter in order to be the first to announce the NASA fraud. â€Å"Don’t you see you’ve already won?† Gabrielle demanded. â€Å"There’s no way Zach Herney and NASA will survive this scandal. No matter who makes it public! No matter when it comes out! Wait until you know Rachel is safe. Wait until you talk to Pickering!† Sexton was clearly no longer listening to her. Opening his desk drawer, he pulled out a foil sheet on which were affixed dozens of nickel-sized, self-adhesive wax seals with his initials on them. Gabrielle knew he usually used these for formal invitations, but he apparently thought a crimson wax seal would give each envelope an extra touch of drama. Peeling the circular seals off the foil, Sexton pressed one onto the pleat of each envelope, sealing it like a monogrammed epistle. Gabrielle’s heart pulsed now with a new anger. She thought of the digitized images of illegal checks in his computer. If she said anything, she knew he would just delete the evidence. â€Å"Don’t do this,† she said, â€Å"or I’ll go public about our affair.† Sexton laughed out loud as he affixed the wax seals. â€Å"Really? And you think they’ll believe you-a power-hungry aide denied a post in my administration and looking for revenge at any cost? I denied our involvement once, and the world believed me. I’ll simply deny it again.† â€Å"The White House has photos,† Gabrielle declared. Sexton did not even look up. â€Å"They don’t have photos. And even if they did, they’re meaningless.† He affixed the final wax seal. â€Å"I have immunity. These envelopes out-trump anything anyone could possibly throw at me.† Gabrielle knew he was right. She felt utterly helpless as Sexton admired his handiwork. On his desk sat ten elegant, white linen envelopes, each embossed with his name and address and secured with a crimson wax seal bearing his scripted initials. They looked like royal letters. Certainly kings had been crowned on account of less potent information. Sexton picked up the envelopes and prepared to leave. Gabrielle stepped over and blocked his way. â€Å"You’re making a mistake. This can wait.† Sexton’s eyes bored into her. â€Å"I made you, Gabrielle, and now I’ve unmade you.† â€Å"That fax from Rachel will give you the presidency. You owe her.† â€Å"I’ve given her plenty.† â€Å"What if something happens to her!† â€Å"Then she’ll cement my sympathy vote.† Gabrielle could not believe the thought had even crossed his mind, much less his lips. Disgusted, she reached for the phone. â€Å"I’m calling the White-â€Å" Sexton spun and slapped her hard across the face. Gabrielle staggered back, feeling her lip split open. She caught herself, grabbing on to the desk, staring up in astonishment at the man she had once worshiped. Sexton gave her a long, hard look. â€Å"If you so much as think of crossing me on this, I will make you regret it for the rest of your life.† He stood unflinching, clutching the stack of sealed envelopes under his arm. A harsh danger burned in his eyes. When Gabrielle exited the office building into the cold night air, her lip was still bleeding. She hailed a taxi and climbed in. Then, for the first time since she had come to Washington, Gabrielle Ashe broke down and cried. How to cite Deception Point Page 104, Essay examples

Accounting Strategic

Question: Discuss about theAccounting Strategic. Answer: Literature Review Introduction: Accounting software is the software that is developed by the engineers for maintaining accounting transaction within a period of time. I keep the records of the accounting information system. These systems are used in a home for the business purpose or it can be used in the organization where a huge transaction takes place. To keep accounting records daily is very hard so this software is used by the companies so that by the help of this software they can keep records daily without any problem and the workload will also be decreased and there will be less headache. There are many accounting packages used in Australia such as Intuit QuickBooks, MYOB, Reckon Saasu and Xero. This accounting software is mostly used in Australia. But among them, MYOB is mostly used and it is top rated software among all the software. MYOB provide tax accounting as well as service accounting packages. The company was founded by Christopher lee and his team. Data tech is the company who use to publish the s oftware in the market. When the companys software was running successful and they are getting a huge response. And later Data Tech changed their name to MYOB and listed the name on the Australian Stock Exchange. The company has developed subscription-based product and a browser based accounting product. And they have their own flagship on their products. In the 20089 the Archer capital bought MYOB. Later in 2011, the company sold MYOB to Bain Capital (Feller, 2007). Last year MYOB again became an independent software developing company and the name of the company was again listed on the Australian Stock Exchange. Development and Adoption The company has developed many accounting software for the banking system as well for the business system. As the company is a trustworthy company and many banks and business runs on the software developed by the MYOB. The software that is developed by MYOB is Payroll software, time billing software, data entry software, job costing software and much other software. The company has developed double-entry accounting system as it posts every transaction to the accounts which are connected to the software. This software helps to take care on the invoicing and it also helps in cash management. This software is used by the small business organization has it helps them to develop the business faster because this software provides bookkeeping function. In a small business organization, daily expenses should be recorded so that at the end one can calculate the profit of the business. So it is hard to keep every expense in the mind so they developed a bookkeeping software for the small busine ss organization. And this software so helps to generate the management reports and financial reports which include trial balance, balance sheet, and income statement. The company has adopted some business policy to develop the software of the company. They introduced cloud accounting services which are designed in such a way that made the business life easier (Khosrow-Pour, 2006). The company is playing a supportive role to many small business organizations. They are providing a free subscription for the 12 MONTH to the business organization so that they can settle their business. Their main aim is to encourage the development of the business organization in the Australia. Through a survey, it is stated that Australia is the easiest place to start up a business and this company is helping them to start so that they can have the right path to gain success in the market. Current Market Size of the Company The company invests huge revenue in the research and development to increase their market. The main rival of the company is Xero in the cloud product. Every year the client of the company increases to 10 percent. There is around six lakh paying users of the company and now this is increasing because of the introduction cloud accounting system. The company was running in a loss for the few periods of time but after the development of cloud accounting system the revenue has jumped from normal rate to extraordinary rate. The cloud accounting system has become very demanding in the market. In last few years, the company has invested a huge amount of money for the development of the cloud products. This cloud product helps MYOB to stay competitive with the products of XERO. MYOBs $833.1 million was the biggest technical company listing in the history of Australia Stock exchange (McLean, 2006). The company has gained support from the many business organization and they are staying with the company as they are doing a good business in the market and this trust from the small business organization helping them to look forward to the further investment. Leaders in the Market As in Australia, the business organization is changing all the system as they are introduced with desktop accounting software with cloud accounting system supported. Around 80% of the business organization in Australia has acquired this style of the accounting process. This accounting process is easier and easy to handle as well as it is not time-consuming. The main important thing of this accounting process is that from anywhere one can access data from any place. Xero is one of the famous accounting companies in Australia. This particular company is the main competitor of MYOB. The company develops cloud-based software and it aims to reduce the inefficiency in the process of accounting. To start the software the company has two type of scheme one with $25 per month which enables limited users and a standard plan of $50 which includes five team members and unlimited transactions, invoices and bills. On the other hand, MYOB is the post popular accounting software company in the Austr alia. This company deals with normal accounting products as well as cloud accounting product. This is the reason it is preferred by most Australia business organization. Since from early 80s this company is running and it has gained trust from the public. To start up MYOB essentials $29 is needed and to start MYOB Account right $49 is needed. As compare to XERO, MYOB provides much cheaper rate which attracts many clients. This business strategy is helping them to become the best among all the accounting software in Australia (Mlecnik, 2013). MYOB also provides more features in Account right software and it is only based on Australia. The software which is introduced by the company is user-friendly. These qualities help the companys growth in the market. Current Gaps and Challenges The MYOBs business has faced many challenges in this long period of time. So it is not possible to point out every challenge. To retain in this type of business the companies should have the ability to retain in the business and they should know how to attract the users to their system. The company has faced a challenge when they failed to increase the paying user base. This situation has taken place because the company at first does have proper cloud accounting system. At first, MYOB has failed to provide the client requirement as per cloud accounting process. On the other hand, they had invested a huge amount of money on the development of cloud accounting process. This problem increased the financial problem in the organization (Sheikh, 2013). Another main problem of the company is the current gaps. Due to the current gaps, the company has failed to improve its existing software which is running in the market. As the company is old they are failing in adapting the new technologies and changes. To overcome these issues the company has to hire high graded employees so that they can develop the software in a new way. And the company should make an investment in such a way so that they could earn revenue from the investment. As smartphones are introduced in the market it is easier to keep records on the phones. So the company has to think upon the market condition and should update the product in such a way the client will be satisfied (Ward and Peppard, 2002). They should build a user-friendly software will be in need for that period time. New thoughts and ideas are needed for the product development. References Feller, J. (2007). Open source development, adoption and innovation. New York: Sprigner. Khosrow-Pour, M. (2006). Cases on strategic information systems. Hershey PA: Idea Group Pub. McLean, G. (2006). Organization development. San Francisco: Berrett-Koehler Publishers. Mlecnik, E. (2013). Innovation development for highly energy-efficient housing. Delft: Delft University Press, Imprint of IOS Press. Sheikh, N. (2013). Implementing analytics. Burlington: Elsevier Science. Strategic plan. (2004). [Pretoria?]: [Government Communication and Information System?]. Straub, D., Goodman, S. and Baskerville, R. (2008). Information security. Armonk, N.Y.: M.E. Sharpe. Ward, J. and Peppard, J. (2002). Strategic planning for information systems. Chichester, West Sussex, England: J. Wiley.